Building a Client’s Online Profile

SEO is the process of optimizing a website so that it is easier to understand from a typical internet user's point of view.  This combines metadata, page copy, page URL, website speed, backlinking, and social media marketing.  SEM was referred to as the process of increasing your website's visibility on search engines through both paid …

The Professional Interest in Blogs

Blogs have often been associated with amateurism and up until relatively recently, have not been recognized as a factor in building any kind of serious brand.  The article that SEO Chat presents argues that blogs not only deliver a stream of opinionated and personalized content, but also deliver true news stories or business updates.  Formal journalism …