Chapter 2 of Journalism Next by Mark Briggs discusses the ways in which a journalist can get out there and distribute ideas on multiple platforms. Once again the importance of communicating with an audience becomes extremely important. Not only is a blog post or a tweet meant to go one way. Instead, comments and responses now allow for convenient communication between people on a common subject. This is important because without that two-way bridge, people would have a singular viewpoint with no room to compromise. This is how new ideas are built. Briggs brings up another important point when he implores his readers to ask questions on these platforms. Even a respected, established journalist can learn and develop.
Chapter 3 of the same book delves more into the broad idea of collaboration and crowdsourcing. Although admitting that it remains an experiment, Briggs stresses crowd communication as an important tool that many businesses on many platforms constantly try to improve on. This adds to the points that I made about chapter 2 dealing with two-way communication. Publishing articles may not be enough to survive as this type of artist in today’s world. We have to explore the thoughts of strangers and develop additional ideas that way. Even allowing content from the community itself helps further this idea.
Wikipedia’s page on collaborative journalism fleshes out the idea of journalism that is produced by multiple parties and includes angles and information from each one. This works to provide multiple takes or opinions on a subject. This helps reporters complement their own stories by implementing the work of others. Collaborative journalism is one major area of journalism that was never available before the internet. Reading this page extends the idea of collaboration into an area of journalism that I was not aware of previously. In one form or another, many articles that are read online today are examples of collaborative journalism. Bringing in outside sources has always been important in this field, but it can and should be taken to another level with the emergence of the internet. Journalists have begun to work together, whether it be on amateur blogs or on major story articles.
Josh Stearns’ article aligns with many of the ideas that I believe in and with many of the ideas that I have written about above. At the beginning of the article, he lists the reasons for collaboration, such as better journalism and the availability of rapidly improving technology. There is no excuse to not branch out and practice collaborative journalism today as I believe, like Stearns, that only better products can come out of it. Also, I like his last point in the entire piece about starting small. There is no need to immediately feel like you have to be a big news organization. One of the benefits of collaborative journalism is that the other party can help develop your own ideas, and not rushing anything is the key to being successful here.
Cision Blogger’s article about dealing with negative comments on social media accounts details ways to handle, identify, and respond to attacks on a company social media account. A lot of this article has to do with staying composed and not getting defensive. Instead, attempt to develop a relationship, even if the participant initially seems unwilling. In addition to providing helpful tips, Cision touches on crucial areas of social media. Having a company social media account means that there will be attackers and trolls. There is no way to completely stay away from that, so engaging with them in a polite, composed manner is the only choice most of the time. If that fails, then deleting the post or ignoring it must be considered. The line in the middle of this article about “going silent” is also very important as Cision implores people to never go silent. Communication is the key in this field and it has to be used until a reasonable capacity is exceeded.
Jeremy Lipschultz’s article on creativity in this engagement is brief but demonstrates an important area of communication on these platforms. Developing with the times and being able to incorporate newer trends can not only lead to more attention and revenue, but also better two-way relationships.